When you hear a title like “Social Media Marketing Specialist”, do you think, “Is this someone that just spends all their time online?” That’s yes, and no. It’s actually a lot more nuanced than simply that. Many jobs require being online, working on the cloud, particularly if you’re a company that relies on the cloud and maintains a large brand presence to consumers online. But the social media specialist’s job is focused on one end goal: Making sure that the brand and the company’s brand equity becomes more prominent online, day by day.
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