5 Types of Content Moderation You Need to Know

 

One of the crucial tools in digital marketing is content. The contents have the ability to make a positive or negative impact on your brand. Business organizations need to maintain the quality standard of content. If you want to promote brand recognition, then you should rely on user generated content. When your brand gains recognition, it paves the way for the development of the online community. On your site, the users begin interacting with one another. A vast majority of the companies in recent times depend upon moderation companies to protect their reputation. 

 

Seek intervention of experts

 

With the growth of the community, the need for quality control checks also increases. This is necessary due to the submission of more images and reviews in various media formats by the users. You may want to choose from two options. Either you may opt for outsourcing, or you may tackle the entire matter in house. Get the help of Content Moderation Outsourcing specialists to detect issues such as copyright infringement, abuse, and spam. 

 

1.      Get protection through pre-moderation

 

Content Moderation Outsourcing from https://hopla.online/ experts can monitor from a close range to identify any deviation. This type of moderation helps prevent damage to the brand image by requiring approval before submission. Contents may exist in the form of multimedia submissions, product reviews, and comments.

 

2.      Implementation of post-moderation

 

It will not be possible for you to guarantee user-generated content adhering to the community's guidelines. With these experts' help, you will be able to remain in peace knowing that your social media account or website is protected even if the users post undesirable content. These specialists will ensure that you maintain a cordial relationship with customers through quality engagements. In post-moderation, the moderators identify damaging contents and delete them.

 

3.      Reactive moderation

 

This kind of practice can be utilized hand in hand with pre and post moderation. This method involves the general audience who detects and report abusive pieces of contents. The responsibility is taken up by members who will bring to your attention if any of the contents are inappropriate. 

 

4.      Distributed moderation

 

A rating system is used where the community members can vote on published content to determine if submissions are in accordance with rules of use. This practice is appropriate for small-sized businesses where member controlled system can be systematically done.

 

5.      Automated moderation

 

This method utilizes modern digital tools for the automatic detection of offensive content. Suitable applications are used for the filtering of harmful words and by blocking IP addresses of abusers.

 

Making a sensible choice

 

The right company must be chosen for the task. The process of selection is not at all an easy one. The right choice will help you in improving the relationship between the clients and the brand. You do not want to fall into the wrong hands because abusive content on the online platforms may have a disastrous impact on your organization. Check out the review postings on the company's website before you think of making a final call.